SEMrush 433k3q

SEMrush is a tool specially dedicated to performing competitive analyses on organic keywords or words from Google Adwords. Its operation is divided into 4 main functionalities: analysis and classification of competitors’ keywords; study of their advertising texts; search for long tail keywords and comparison of SEO parameters.

The first function is therefore to analyze the organic keywords present in Google’s SERPs. This will allow you to know the ranking of your competitors but also the traffic value of each keyword in a specific domain. The second function allows you to track all your competitors’ ads in detail: you will be able to see the chosen parameters, campaign costs, C, competition score, traffic, etc.

The long tail keyword search consists of finding the most relevant keywords among the 106 million words classified by Google. To do this, SEMrush searches its database for them while taking into Google’s actual values. Finally, the comparison of SEO parameters makes it possible to understand through graphs all the figures such as the number of ads, their traffic, the price of ad traffic…